Digital SEO Marketing is
based upon a strong foundation of quality content, so is your Cairns company in
fact strong enough to succeed? Far too many places out there are producing
content that isn't worth the paper it is printed on (or rather the pixels it is
displayed on ...) and the web is flooded with small businesses, like yours in
Cairns, that just try to get some recognition, but annoy people instead. Every
online marketer, Local business or even just internet user would love to have
that one post or video go viral and let the Social Media Machine just bring in
free publicity - but the truth is it is a game of chance, and the most ideal
plan that everyone can stick to is to make regularly quality content for your
fans to love, like and share.
There are a
couple of Big Picture ideas that you need to remember when it comes to Content:
Relevant Content is Key
Facebook is a
fast paced and constantly changing place, and so you ought to ensure you reach
people when it is going to be most efficient. This means every thing must
concern you, your business, your audience and what you hope to achieve. When
you post about something that your audience genuinely cares about you will see
greater response.
Content is not just words
bear in mind
that when we discuss content you should be thinking of Videos, Quotes,
Pictures, Thoughts, Ideas, Questions, Slideshows, Animation, and Stats.
Quality means posting content that follows the 3 E's
Make sure your
Content can Entertain, Educate and Empower. You should keep these words in mind
when developing content. If you can constantly make posts that embody one of
the Three E's then you will be on the path to putting together a reputation for
quality content.
If you are
uncertain about what your online or local Cairns audience will view as quality,
then one of the simplest ways to figure it out is to work on some research.
Look at your competition or at other areas around your market to see what other
company's in Cairns post and what type of interaction they get. You should not
be wanting to copy them, but rather imitate the areas that work and make their
success your own. When it boils down to it though, one of the easiest ways to
know what your Audience will respond to will be to just ask. Make a post or a
survey that can engage with your audience to see what they want from you as a
business and what they want to see on their Facebook wall.
You may be stunned
by what you find out. And so, if you have any questions, or simply need to
chat, call Internet Marketing Experts Cairns on 1300 595 013 or visit, internetmarketingexpertsCairns.com.au
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