Digital SEO Marketing is a
challenging and intricate area, and some of the ways that makes it even more
challenging is the way that Google is making it tougher to find information. I
am not normally one to grumble about the way that Google evolves - generally
they are moving to get the SEO 'game' a more trustworthy a value driven market,
but some things are still exasperating. So what am I fussing about here? Well
let me make an effort and explain it this way.
Irrespective of
how you plan to structure your keyword investigation, it all starts with a
specific core idea, one that you should build by looking through your metrics
and Google Analytics.
The thought is
that from this key idea and keyword, you then build a seed list of terms,
expanding through related terms and synonyms of your base concept. The
expansion of terms will then begin to be tailored towards SEO ideas, content
marketing, internet marketing and other points to consider.
At one point,
Google was willing to make all of its searcher keyword data available for free
to those wanting to conduct research. However, this has all changed with the
modifications made to Google's policy and the role that '(Not Provided)' now
performs.
Google has made
a decision though that they are going to scale down the access to the data
brought in by specific searchers. This consists of those who are logged into a
Google account such as Gmail and Google+, as well as anyone using recent
updates of Mozilla Firefox. The secure searchers are shown in the search result
site's domain including 'https' rather than 'http'.
As explaining by
the Not Provided site, www.NotprovidedCount.com, this influences an ever
increasing amount of data, being upwards of 80 %. This means that the days of
basic and free access to marketing reports through Google Analytics accounts
are at an end. Rather, you will need to invest in a Google AdWords advertising
account for you to use Google's proprietary information.
There are a
variety of good keyword research tools on the market in this day and age,
however an SEO company is an invaluable resource. With the changing nature of
keywords since Hummingbird, and the issues of 'Not Provided', it seems to be
that an SEO company may be one of the simplest ways to learn the real metrics
for many niche areas. The main problem that is raised by this is how it affects
the small businesses in Cairns that are attempting to conduct some DIY SEO who
don't always want to run a full SEO campaign or invest too much money in
AdWords or AdSense. Where this goes next in 2016, only time will tell. But if
you are searching for more information on ways that you can try and get more
accurate information and metrics that will actually help you, consider
approaching an SEO Agency. Every agency is different, so do some analysis and
find one that is best for you. For example, you can contact my SEO firm,
Internet Marketing Experts Cairns on1300 595 013 or visit, internetmarketingexpertsCairns.com.au
