Digital Advertising is a amazing area which
you need to try for your local Cairns business if you wish to enhance your SEO
campaign. The best place to turn to is Google AdWords to learn how to use
advertising, another area is Facebook ads, but let's start today with running through
a few suggestions about Google AdWords and its affect upon SEO and Advertising.
Start off by visiting
https://www.google.com.au/adwords/
From here you can start off on your grand
quest of Google advertising.
But before you start, know this:
- You will not see results until you commit - don't just spend $1 and expect amazing results.
- You have to let your ad campaign run for at least a week - if you try and interpret the outcomes before this you will not see what really happens, there is often a peak of attention at the start, which will quieten after a week.
- And there are similarly two distinct systems in Google AdWords. There is AdWords 'classic' and also Google AdWords 'Express'.
- You can create an advertisement for your Cairns business through Express far more quickly than classic AdWords, on the other hand you will have less options and less tools.
- Your Ad Campaigns don't pass on between the two systems, so you can't regulate an express ad from Classic AdWords.
So It is quite simple to establish your
campaign, simply Google AdWords, select 'start campaign' and you are one your
way! Just simply choose your location (such as Cairns) and your Budget. But I
have always found the bit that most people find difficult is understanding what
to actually write for your ad.
Headline
The headline is the title of an ad. It must
be attractive and eye-catching! It ought to be contained in no greater than
twenty-five characters. Note: the headline can't be merged with the
descriptions.
Description 1 and 2
The description illustrates the title and
offers a great call-to-action (CTA) to influence the reader to click on your ad
for Cairns. Please note that the two lines can either be composed of two parts
of a sentence or two small sentences. It can be read at one time. So you can
start off a sentence in the description 1 and complete it in the description 2 -
that's totally fine. However, wach description line can not go beyond
thirty-five characters.
Display URL
It is the URL displayed on the ad but it
could be different from the actual one if it is too lengthy or too complex. A
display URL can have the keyword or the search intent in the URL path to be
more relevant.
Official Rules for Writing Ads
- Only one exclamation mark, and absolutely no exclamation mark in the headline.
- Do not make use of the word 'click' or anything that is inconsistent with the presentation of Google searches as per their policy.
- No exploiting of upper case.
- Honor the character limits.
All the rules for Google ads are outlined
here:.
https://support.google.com/adwordspolicy/answer/176095?hl=en-G/B.
The preview also demonstrates you how your
ad will look on conventional searches along with on mobile searches and for
other engines so you can understand how your ad will look for all options. Once
you are satisfied, click 'Save' and you will now have finished your first
AdWords Ad for your Cairns company!
So I have aimed to give you a bit of an
understanding of where you can start off with Digital Advertising in Cairns,
but there are so many other facets which will require your focus as your
business grows. My advice is that you will need to start learning more and
more, and the fact that you are checking out this blog is a fantastic start
because free help and advice like this can help you piece it all together. If
you are looking for even more though, and what to put this all into practice,
then you may want to start thinking about an SEO company to boost your DigitalAdvertising. And so, if you have any questions, or simply want to chat, simply
call Internet Marketing Experts Cairns on 1300 595 013 or visit,
www.internetmarketingexpertsCairns.com.au.
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