Internet Marketing Cairns is a
perplexing matter, and as we go into 2016, people are in a state of mind where
they reflect back on the year that was 2015, and try and figure out what life
holds in store for them next. This is of course, impossible. You can never know
what is around the bend, but if you find out the fundamental parts of the past
and look for patterns you can get a better comprehension. This is especially
true for SEO. I hope to try and explain to you a number of the major trends
that have been surfacing in 2015 throughout the Cairns SEO business and the
globe. From this hopefully together we can try and work out where to focus our
efforts, this will be specifically helpful if you are a local Cairns business.
Think Local
This is the biggest emerging trend and it
is going to keep increasing in importance. This means that if you are an Cairns
company and you are looking for local clients, then this is wonderful.
Launching with the changes from Google Pigeon, we saw a developing trend that
local Cairns searches were actually ranking higher than business with national
headquarters, or even sites on the other side of town. Why? Because with local
searches people want to know what is near them! In 2016 this is going to grow
even more looking at the recent Google search quality ratings guidelines
http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf
and also thinking about the My Business API as well as other things Google has
been up to in 2015 will likely prove that they are spending more time and
weighting into local search powers. So with that in mind, there are a few
technological areas that will be emerging even more in 2016, so look out for
them to help with your local search efforts.
Local-boosting tech trends
There are a few technology areas which are
very quickly growing in other countries and are beginning to emerge in
Australia and it won't be long before they gain appeal in Cairns.
Mobile wallets
Society is getting more and more used to
having around less money and slimmer wallets. Particularly with the worldwide
sweep (or swipe) of PayWave or PayPass over the past few years and other simple
'contactless' paying technologies we are moving towards mobile wallets. This
will mean 2 points for a local Cairns business. 1 - you ought to be keeping an
eye on growing patterns, and ensure you have the capacity to actually let
people pay - for instance, if you are yet to obtain a PayWave or RFID reader
for your ship, then get one. And 2 - you can start taking advantage of the
mobile nature of paying. This means advertising and marketing, coupons and
other fantastic deals that you can send to people on their phones and therefore
instantly into their wallets.
Beacons
Beacons are an item that has had expanding
use overseas and we are seeing them locally now too, but they are generally
other ways of getting promotions to people locally. It works through Bluetooth,
and even a free Wi-Fi, and it basically provides information or a discount to people
who connect or sign up to the Beacon. This means that people at your Cairns
store, or even roaming past the area will be given more incentive to actually
enter the store and make a purchase. It's an ingenious promotion tool that will
continue to grow in 2016, but I wouldn't be surprised if technology and
innovation changes this even further throughout the year.
Aps
We also will see even better use of Aps
such as Snapchat and Periscope for creative ways such as advertising. This has
been seen in America with national projects run by Dunkin' Donuts and Taco Bell
using these aps. It is incredible how men and women can keep reinventing ways
to get their company out there, and the same might be done for your local
business in Cairns. Be creative and even research what people have done,
especially when it comes to social media - if you see something you like, take
note of it and find a way to include a similar idea into you own project.
My concluding pieces of parting
suggestions - and these are things that you can possibly do right away, today -
would be to sign up to an all new Social Media account. Facebook, Google +,
Instagram, Pinterest. Choose one you don't have for your business yet and start
a new campaign to reach a new audience. As you reach new people, you will grow
your credibility at a local Cairns level, and also boost your authority and
possibly even become an useful resource for people. This all goes to your local
SEO efforts which are key in 2016. So you will perhaps notice that the future actually
looks efficient for Local businesses with patterns and technology pushing for
even greater interaction at a 'community' level. This is great for Cairns
businesses, and so I hope that you are as thrilled as I am. With that in mind,
if you are lo9oking for more SEO advice, or are looking to increase your SEO
efforts, then contact Internet Marketing Experts Cairns on 1300 595 013 or
visit, .internetmarketingexpertsCairns.com.au