Digital SEO Marketing Cairns - Facebook Ads Lessons to raise your Effect

Digital SEO Marketing Cairns is not as simple as designing a website there are of numerous different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is because of this I would like to show to you a few lessons that I have found out about Facebook Ads. Why Facebook ads? Because Social media is critical to Digital SEO Marketing, and because there are a lot of matters about Facebook Ads that I wished I knew when I initially started off investing with them.

Lesson # 1-- Location, Location, location - Don't waste your money

If you have made a Facebook ad before you would know that you need to select a location. So if you are a local Cairns Business then you will want to set the location to Cairns. It just makes good sense, right?

But what lot of people overlook is that they choose by default the option for "Everyone in this Location".

So I intend to reveal to you what that actually means.-- 'everyone in this location' means every single person in whose Facebook says that they are actually in Cairns will be possibly targeted by your ad. This is pretty specific, and yet still broad enough to where you may be wasting money.

People often don't realise, but that 'everyone' button is actually a drop down option, and from there you can chose if you want people who reside in Cairns, or even just people visiting.

So depending on your operation, you may intend to be targeting people that are visiting or even on holiday in Cairns. By selecting the option for this you can make sure you are reaching out to the specific people that will hopefully be engaging with your business, and therefore get a better engagement rate on your effort.

But what it also means that if you just keep picking 'everyone in this location' then you are by default wasting some of your ad's reach on people that are just visiting.

So don't forget this option exists, and have a think about what options are likelying to promote your business.

Lesson # 2-- Image v Text

This is the main thing that I really had to remember when first starting off. Facebook Ads must contain under 20 % text, it is Facebook's way of making sure your ads actually are not being too obtrusive and annoying, so you should make certain that you have a nice image in your ad and your font isn't too large.

One thing that I typically use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay. And it will give you an indication of how much text you are working with in the ad.

So be confident to keep this in mind and your ads will have more effectiveness, and less automatic denial by Facebook.

Lesson # 3-- Mobile platforms are key

When selecting your platform, don't fall into the trap of selecting just the desktop version. As most of us are probably aware, the majority of Facebook users are young, and younger audiences basically only use mobile devices. Recent figures from Facebook indicate that almost 50 % of users under the age of 35 only use a mobile device to access Facebook.

Now, it really does depend upon your audience, but even though you are focuseding on an older demographic, most will still have mobile devices capable of using Facebook, so don't overlook this choice.

What this means is just because you may be on a laptop when you make and edit an ad, don't fall into the trap of assuming that people will be seeing your ad on a desktop too. This means see to it you look to make sure the ad works for mobile in the preview, and you experiment with the quantity of ads you want aimed completely to 'mobile.

With any luck these few approaches and pieces of advice will help you to save some effort, time, and even a some money when it comes to Facebook ads and your Internet Marketing initiatives in Cairns.

If you are looking increase your Internet Marketing campaign even more, then call Internet Marketing Experts Cairns on 1300 595 0131300 595 013 or visit, .internetmarketingexpertscairns.com.au.