Digital Advertising in Cairns means nothing if you have no idea how you can use your
Call to Actions or (CTA's), because a Call to action may possibly be the
easiest way for you to develop a lead. It can make or break depending on how
weak or strong your CTA is, therefore I would like to give you a few tips to
make sure that you are doing the most you can to grow your brand and create
those critical leads.
Wording
Really basic,
stay clear from generic words that are going to make you seem desperate or like
you are pushing for a sale. For example, picking between the words, 'buy' and
'shop' as a CTA, one might believe that they both mean the same thing. But you
have to understand that lots of people on the internet have the tendency to
avoid commitment, so subconsciously even there is a inclination for most people
to think that the word 'buy' is closing them into something, whilst 'shop' is a
way for them to discover more details. The point I am aiming to make is that
you really have to consider the wording and avoid words that have unintended
consequences.
Shape and Colour
It may seem
unusual, but Shape and colour of your CTA can affect its effectiveness. In the
world of Digital Advertising there have been a number of investigations into
the notion of layout and its affect upon a person's perception, and essentially
one theory claims that curves are the most effective way to go. So, if you
intend to try and optimise even more, think about making the button for your
call to action curved, rather than a square.
Now, colour,
this is another area that there are a few theories on. Some people would have
you believe that green is great because it means 'go', but to keep away from
red because it is 'stop', or that blue is calming so it will make people more
relaxed ... In the end there really isn't any definitive evidence to suggest
one option over some other, so just opt for what works best for your concept.
One point that I will discuss though is that you should be aware of the font
size and colour-- If you want your digital advertising to be most effective in
the Cairns area, it is a smart idea to try and make it different from the rest
of your content, but don't go too ridiculous.
Location
Where your call
to action is placed is quite important to digital advertising success.
All that I mean
by this is make sure that you don't have it stashed in a corner somewhere, or
that you have way too much text that is convoluting the Call to action.
In the long run
it all comes down to figuring out the combination that works for you, remember
your wording, shape, colour, size and positioning of your brand's Call To
Action, and when you bring all the components together just think easy and
think about your consumer.
Developing your
Online Sales with good CTA's.
If you wish to
improve your digital marketing strategy in Cairns or just want find out more
about CTA's then don't hesitate to call us on 1300 595 013 or visit our
website: www.InternetMarketingExpertsCairns.com.au.
This piece is
written with a handful of tips in mind, and it originates from a fair bit of
trial and error, but we would enjoy to hear some of your tips and feedback! So
if you have been battling with CTAs, have found something that does the job, or
even know of a colour that works for you, let us know, or want a few free tips
contact us on 1300 595 013.
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