Digital SEO Marketing Cairns is not as
simple as designing a website there are of numerous different Digital SEO
Marketing concepts to try and understand yourself as a website owner. It is
because of this I would like to show to you a few lessons that I have found out
about Facebook Ads. Why Facebook ads? Because Social media is critical to Digital
SEO Marketing, and because there are a lot of matters about Facebook Ads that I
wished I knew when I initially started off investing with them.
Lesson # 1-- Location, Location, location -
Don't waste your money
If you have made a Facebook ad before you
would know that you need to select a location. So if you are a local Cairns
Business then you will want to set the location to Cairns. It just makes good
sense, right?
But what lot of people overlook is that
they choose by default the option for "Everyone in this Location".
So I intend to reveal to you what that
actually means.-- 'everyone in this location' means every single person in
whose Facebook says that they are actually in Cairns will be possibly targeted
by your ad. This is pretty specific, and yet still broad enough to where you
may be wasting money.
People often don't realise, but that
'everyone' button is actually a drop down option, and from there you can chose
if you want people who reside in Cairns, or even just people visiting.
So depending on your operation, you may intend
to be targeting people that are visiting or even on holiday in Cairns. By
selecting the option for this you can make sure you are reaching out to the
specific people that will hopefully be engaging with your business, and
therefore get a better engagement rate on your effort.
But what it also means that if you just
keep picking 'everyone in this location' then you are by default wasting some
of your ad's reach on people that are just visiting.
So don't forget this option exists, and
have a think about what options are likelying to promote your business.
Lesson # 2-- Image v Text
This is the main thing that I really had to
remember when first starting off. Facebook Ads must contain under 20 % text, it
is Facebook's way of making sure your ads actually are not being too obtrusive
and annoying, so you should make certain that you have a nice image in your ad
and your font isn't too large.
One thing that I typically use is the grid
tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay.
And it will give you an indication of how much text you are working with in the
ad.
So be confident to keep this in mind and
your ads will have more effectiveness, and less automatic denial by Facebook.
Lesson # 3-- Mobile platforms are key
When selecting your platform, don't fall
into the trap of selecting just the desktop version. As most of us are probably
aware, the majority of Facebook users are young, and younger audiences
basically only use mobile devices. Recent figures from Facebook indicate that
almost 50 % of users under the age of 35 only use a mobile device to access
Facebook.
Now, it really does depend upon your
audience, but even though you are focuseding on an older demographic, most will
still have mobile devices capable of using Facebook, so don't overlook this
choice.
What this means is just because you may be
on a laptop when you make and edit an ad, don't fall into the trap of assuming
that people will be seeing your ad on a desktop too. This means see to it you
look to make sure the ad works for mobile in the preview, and you experiment
with the quantity of ads you want aimed completely to 'mobile.
With any luck these few approaches and
pieces of advice will help you to save some effort, time, and even a some money
when it comes to Facebook ads and your Internet Marketing initiatives in
Cairns.
If you are looking increase your Internet
Marketing campaign even more, then call Internet Marketing Experts Cairns on
1300 595 0131300 595 013 or visit, .internetmarketingexpertscairns.com.au.
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